Ethics, ecology and responsibility are the words that we clothing brands want to cultivate in our marketing. Due to this, only the recycled materials used in the products are discussed. Often, however, we forget to look at ecology as a much larger whole than as mere material choices. For us, ecology and ethics are not just words, they are value choices that rely on the values of our company.
The unfortunate truth, however, is that we operate in one of the most polluting industries in the world. This is often forgotten by those of us who breathe the cleanest air in the world, by those of us who have the most clean drinking water per capita, by those of us who live in the safest country in the world. That is why each of us must also take responsibility for our own actions. Our brand still has a lot to do in our ecological operations, but we are constantly taking steps in just the right direction.
From the beginning, the basic idea of the entire NoPain brand has been to go its own way in accordance with its own values and also serve as an example to others.